Lead magnet
Client
SolarSquare
Industry
Energy
Category
PDF guide
Challenge
Create a comprehensive PDF guide addressing all homeowner queries on transitioning to solar. Pack it with informative and engaging content, visually stunning elements, and subtly integrate the brand. Optimise it for web-friendly accessibility.
Process
I conducted long-tail keyword searches and interviewed field experts to determine content and optimal sequence of the information. Then I gathered information from various experts, simplified it for easy understanding, and developed a mood board. I collaborated with a graphic designer for comprehendible infographics and a visually- appealing design.
Solution
A robust 34-page handbook, featuring an effortlessly navigable index, information distilled into clear Q&A format, and statistics presented in user-friendly visuals like infographics, charts, and maps. Breaks in the narrative monotony are provided through compelling quote and feature pages.
The brand subtly permeates the guide with consistent use of brand colours and fonts. All images showcase SolarSquare sites and dedicated crew members. The final two pages serve as a powerful call-to-action, providing key information on the brand, its unique selling propositions, and contact details.